Fotograf Festival #9: Archeology of Euphoria
Visual identity of Fotograf Festival #9
Photos by Filip Beránek
Animation by Kryštof Kučera
The visual identity was based on claims from various unboxing YouTube videos – we were trying to express the main topic of the festival through that specific language, because we saw a link between that phenomenon with the main topic of the festival; huge expectations and big disappointment in Czech society after the transformation from totalitarian regime to capitalism in 1989. Based on this we temporarily renamed the title of the festival to Unboxing democracy.