Day Shift Office Day Shift Office is an antiworkaholic design studio

Performance festival We Are All Emotional
visual identity
photos by Tereza Havlínková
2022, Prague

“Emotions – be they highs or lows – are coded into the social media platforms on which we spend so much of our lives and which thrive on our emotional engagement, as our own emoticons remind us every day. (…) We react emotionally to what is happening around us, but sometimes it seems as if the ways in which we react make us incapable of dealing with the problems at hand.“ Organized and curated by tranzit.org.

Because of the theme we wanted to design an identity which would feel somehow intense and urgent. Through using exclamation and question marks with an orange phosporecent color within the whole communication, the identity of the festival became sort of noisy, anxious and a bit passive aggressive.