Day Shift Office Day Shift Office is an antiworkaholic design studio

Performance festival We Are All Emotional
visual identity
photos by Tereza Havlínková
2022, Prague

“Emotions – be they highs or lows – are coded into the social media platforms on which we spend so much of our lives and which thrive on our emotional engagement, as our own emoticons remind us every day. (…) We react emotionally to what is happening around us, but sometimes it seems as if the ways in which we react make us incapable of dealing with the problems at hand.“ Organized and curated by tranzit.org.

Given the theme, we wanted to create an identity that felt somehow intense and urgent. By using exclamation and question marks in a phosphorescent orange color throughout the communication, the festival's identity became loud, anxious, and a bit passive-aggressive.